Web Application for Customer Relationship Handling

Many organizations use different software systems to manage emails, calls, customer relationship management, etc. for their sales, marketing, and support teams. Since customer information is in silos, it's difficult to understand customer behavior, improve inter-department and team collaboration, an

Project Title

Web Application for Customer Relationship Handling

Project Area of Specialization

Computer Science

Project Summary

Many organizations use different software systems to manage emails, calls, customer relationship management, etc. for their sales, marketing, and support teams. Since customer information is in silos, it's difficult to understand customer behavior, improve inter-department and team collaboration, and monitor and track real-time analytics. It's also difficult to identify the life cycle phase your customers are in and have a single view of customer data. So the only way for organizations to overcome these challenges is to have a comprehensive view of customer data on one software platform, which is usually time consuming, laborious, and expensive.

CRH Technology changes all that. With a suite of business applications on the Cloud, organizations have fewer obstacles to creating the best customer experience possible.

The abstract is to enable organizations to improve operational efficiency, maintain customer satisfaction, accelerate business growth and so that it is easier for sales, marketing, and support teams to know each customer's history and have a single view of their data, it's also much cheaper.

The users will be able to achieve the following objectives like improving customer engagement, collaboration, and productivity among sales, marketing, and support teams, reduce operational costs. increasing sales performance, sales conversion and ROI, helping the sales team make better sales decisions, reducing the sales cycle, delivering exceptional customer service, targeting the right audience segment, keep track of competitors and events, build brand's identity and reputation, measure and analyze social media performance, and track revenue.

The whole idea of the system is to be hardware and software free. Tracker+ is completely a web-app. A client can access the system through any web browser. Similarly, the Admin of the system can use the system through any web browser.

The relation marketing concept focused business on seeing customers as the center of the universe and the organization around them. CRH reorients the positions of suppliers and customers through a business strategy of bringing them together in co-operative, trusting and mutually beneficial relationships. In addition to all the components, Tracker+ can also provide customization options. With Advanced Automation, it can be used to create workflows, schedules, lead assignments, and approvals and notifications..

Project Objectives

To improve customer engagement, collaboration, and productivity among sales, marketing, and support teams. To attract new customers. To increase sales performance, sales conversion, and ROI. To help the sales team make better sales decisions. To reduce the sales cycle. To deliver exceptional customer service. To target the right audience segment, keep track of competitors and events, build brand's identity and reputation, measure and analyze social media performance, and track revenue.

Solutions of this system are:

• Customized Advertisement
• Meets the requirements
• Meets the budget and timescale
• Client acceptance
• Sustainable outcome

Project Implementation Method

Project development methodology

• Following are the application tools and technologies, which are going to be used on front and back end of the system:
• The Development process: We are going to use Iterative Development Process. We will distribute the system development among different group members.
• Host platform: As Tracker+ is intended to be software and hardware free, so we are aiming WWW or Internet as Host platform.
• Target platform: WWW or Internet.
• Programming Languages: PHP MVC for backend and server side, MySQL for Database connectivity, HTML and Bootstrap for frontend, JQxWidgets for tables and grids, JQuery for Code optimization.
• Budget and Time constraints: 10k-12k Pkr required for purchasing the domain for the site, including auto-email and auto-SMS integration. The project can be completed in minimum time span of 4-5 months.

Benefits of the Project

To improve customer engagement, collaboration, and productivity among sales, marketing, and support teams. To attract new customers. To increase sales performance, sales conversion, and ROI. To help the sales team make better sales decisions. To reduce the sales cycle. To deliver exceptional customer service. To target the right audience segment, keep track of competitors and events, build brand's identity and reputation, measure and analyze social media performance, and track revenue.

Solutions of this system are:

• Customized Advertisement
• Meets the requirements
• Meets the budget and timescale
• Client acceptance
• Sustainable outcome

Technical Details of Final Deliverable

CRM Technology changes all that. With a suite of business applications on the Cloud, organizations have fewer obstacles to creating the best customer experience possible.

Tracker+ is based on operational CRM and is oriented towards customer- centric business processes such as: marketing, selling and services.

Administration Side Requirements

• Only a valid admin could login. So there can be only one admin and no one could be to register himself as an admin.
• Through Lead Management, Admin could differentiate between interested and not interested users.
• Admin should be able to see the system’s clients through Client Management.
• Admin should be able to see the profit and sales graphs of the system.
• He should be able to schedule Email and SMS services to all the users (interested and not interested) and clients.
• Clients could request for assistance or help regarding any issue in the system through Helpdesk.

Client Side Requirements

• Anyone can use the system for a short tenure. 14-day trial must be given to all users.
• Interested users must be able to register themselves to system by accepting to the terms and purchasing the monthly subscription. There should be three types of subscription packages, basic, gold and premium. Client should provide his personal, organizational, authorizer and payment details in the registration request process and get the privileges on the basis of the package he purchased.
• Client should be able to track all of his customers, their preferences and details.
• Client should be able to keep track of its product, quantity, stock and quality etc.
• He should be able to schedule Email and SMS services to all of its customers.
• Customers could request for assistance or help regarding any issue in the system or sales process through Helpdesk.

Product Functions

1) Make improvement to your bottom line

Introducing the CRM platform has been shown to produce real result including direct improvements to bottom line. CRM application have a proven track of increasing.

2) Identify and categorize leads.

A CRM system can help you identify and add new lead easily and quickly, and categorize them accurately. By focusing on the leads, sales can prioritize the opportunities that will close deals and marketing can identify leads that need more nurturing and prime them to become quality lead.

3) Increase referrals from existing system

By understanding your customer’s better, cross selling and upselling opportunities become clear giving you the chance to win new business from existing customers....

Final Deliverable of the Project

Software System

Core Industry

IT

Other Industries

Others

Core Technology

Others

Other Technologies

Cloud Infrastructure, Shared Economy, Big Data

Sustainable Development Goals

Decent Work and Economic Growth, Industry, Innovation and Infrastructure, Sustainable Cities and Communities, Responsible Consumption and Production

Required Resources

If you need this project, please contact me on contact@adikhanofficial.com