Summarization of focused objects in eye tracking toolkit through video mining approach
In these days, technology is being used in almost every field of life. Of these innovations, Eye tracking toolkit is one of the best innovations in the field of marketing and behavioral e
2025-06-28 16:36:11 - Adil Khan
Summarization of focused objects in eye tracking toolkit through video mining approach
Project Area of Specialization Artificial IntelligenceProject SummaryIn these days, technology is being used in almost every field of life. Of these innovations, Eye tracking toolkit is one of the best innovations in the field of marketing and behavioral economics and is used to understand the behavior of consumer. This toolkit measures the point of gaze or motion of eyes to capture the behavior of eyes relative to head. It comes with specialized glasses which are synchronized with human eye, computer, and eye tracking device to record the activity of a person. The recording activity of a consumer is then watched and analyzed by the stakeholders. In addition, several graphs are generated from the recorded video such as, heat graphs. However, this toolkit has one major limitation that is the time to analyze the recorded video of user activities. This is because, the stakeholders watch the whole video to analyze the user activity. Though, the eye tracking software provides some useful graphs (such as, heat graph). However, these graphs provide less user-friendly information. To overcome this limitation, the aim of the project is to analyze the whole recorded video and mine it to dig out useful information from it. In addition, our proposed solution will take video as an input and provide the summarized information in one frame containing all those objects which were focused by customer during the activity. We believe that our proposed solution will save lot of video analysis time for the stakeholder and provide useful information in minimal time
Project ObjectivesThe toolkit which’s used in the markets to know the customers’ preferences that which things attract them the most, and for the managers it takes time to go through the whole video analysis captured through the toolkit, that’s why our project will mine those video analysis and in the end result provide an image with results that which customer has seen which object along with the number of times object has been seen.
Project Implementation Method- Review and analysis of related work
- acquire videos from E-tracking toolkit
- Video processing
- object detection and extraction
- object summarization
- real time user experience and evolution
- system evaluation with user experience
Benefits of the project are below
- it will save the time of stakeholders to go through the whole video for analysis.
- it will provide analysis in the user-friendly form like an image having focused objects and the number of times objects focused.
our projects include following technical details
- frames extraction
- circle detection
- cropping
- merging similar crops
- recognizing objects
- summarizing objects
| Item Name | Type | No. of Units | Per Unit Cost (in Rs) | Total (in Rs) |
|---|---|---|---|---|
| Total in (Rs) | 70000 | |||
| Tobii pro glasses | Equipment | 1 | 70000 | 70000 |