Intelligent Sales and Lead Enrichment

Project Title

Intelligent Sales and Lead Enrichment

Project Area of Specialization Software EngineeringProject Summary

INSALE is a web-based application and users can access this application from any browser. The user of the
system will enter the name of the profession for which he wants to gather leads. The search can also be
filtered for a specific location. The system will automatically search for the professionals over the search
engines like Google, Bing, or DuckDuckGo. The system will send a query to the search engine in special syntax
for more accurate results. The generated leads will be returned to the user. The system will predict the gender
of the lead using the machine learning algorithm. The lead's email will be verified using SMTP chat. Users will
be able to export the leads into excel or CSV file format. These generated leads can be used to promote
products or services or to recruit. The user will be able to design and start campaigns on generated leads. The
campaigns can be started for emails or mobile messages. Moreover, the system will predict the next relevant
search using a machine learning algorithm.

Project Objectives

The objective is to automate the process of searching professionals related to a specific field (leads). This
search can also be filtered for a specific geographical location. For example, to search for a web developer we
will write a query that is "Web Developer in Rawalpindi”. The search results will help the user for marketing a
product/service or for recruitment. In addition, it will also provide features to design and run campaigns for the
generated leads.

Project Implementation Method

This project will be developed in ReactJS (front-end) and ASP.NET Core web API (back-end). We are going to develop this project as a Single Page Web Application, which means the entire page will not be refreshed on the user interaction, only the required part of the page will be updated after getting data from the backend API.

Software Interfaces: 

• Selenium
• Twillo
• SendGrid
• Swashbuckle Swagger
• HangFire
• EntityFramework Core
• MySQL

Hardware interface:
An Azure Or Google cloud server will be required for the database and the application to be deployed.

Benefits of the Project

The benefits of lead generation are pretty obvious; having more leads means a higher potential for sales.
However, it is the benefits of automated lead generation combined with a complete marketing automation program that will truly give a worthwhile return on investment.
When it is accompanied by a marketing automation program, lead generation is run using automated software
that guarantees no lead will be missed. Every professional’s data relevant to the query will be matched and
profiled. Another benefit of this application would be that it will provide users the feature of designing email
templates and also they would be able to execute email or mobile message campaigns.

Technical Details of Final Deliverable

The end product will be a web-based application that will be deployed to Microsoft Azure Cloud. The system
will integrate SendGrid API for emailing service, signing up, login alerts, and other stuff. This web-based
the application will search leads according to query in which the user will provide profession and area of the leads.
Then by using the machine learning algorithms, features of the next relevant search and gender prediction will be
implemented. Moreover, users can design and run a campaign by email or mobile messages.

Final Deliverable of the Project Software SystemCore Industry ITOther Industries Education , Medical , Finance , Media , Health Core Technology Artificial Intelligence(AI)Other Technologies OthersSustainable Development Goals Industry, Innovation and InfrastructureRequired Resources

Item Name	Type	No. of Units	Per Unit Cost (in Rs)	Total (in Rs)
			Total in (Rs)	74000
Azure Cloud Services Month 1 Deployment & Testing	Equipment	2	7000	14000
Azure Cloud Services Month 2 Deployment & Testing	Equipment	2	7000	14000
Azure Cloud Services Month 3 Deployment & Testing	Equipment	2	7000	14000
Azure Cloud Services Month 4 Deployment & Testing	Equipment	2	7000	14000
SendGrid Email Service	Miscellaneous	1	5000	5000
Twilo API	Miscellaneous	1	5000	5000
Internet Charges Per Month	Equipment	4	2000	8000