Brand Equity Analyzer app
Currently there are 39 million users on Facebook in Pakistan alone. In the past few decades, online shopping has gone from being non-existent to becoming a multibillion-dollar industry. Buying things online has become a common practice and recently the number of people buying goods and services onli
2025-06-28 16:30:42 - Adil Khan
Brand Equity Analyzer app
Project Area of Specialization Artificial IntelligenceProject SummaryCurrently there are 39 million users on Facebook in Pakistan alone. In the past few decades, online shopping has gone from being non-existent to becoming a multibillion-dollar industry. Buying things online has become a common practice and recently the number of people buying goods and services online has increased more than ever before.
Companies are no more judged only based on the product of service they offered, but also based on their online reputation. This value goes up and down based on PR events, Customer reviews and the rating of brand.
But there are still traditional practices ongoing in terms of investment in businesses. there is no such automated way to find the right place for investment and there is no app which provides user help for their investment. It would be great if we have mobile app that shows the rating of top brands by searching with the help of ML algorithms. This can prove beneficial for people investing in stock market, or for people thinking of becoming a franchisee of a particular company.
Our solution gives another dimension to investors on just one click by using Artificial Intelligence AI and Data Science. Improve services use virtual assistant programs to provide real-time support to users with the help of AI and using Machine learning algorithms (ML).
Project ObjectivesThis project is an android based system ,and objectives of project are listed below
- Fetch and pre-process the data through data science techniques.
- Using the power of Artificial Intelligence (AI) to analyze the best and highest ranking brands data.
- User can View the top active brand on the Social media app just on one click.
- Reduce the user’s wastage of time.
- User can easily manage to make decision for their investment.
Provide user an online system for making a reliable decision for their business
Project Implementation MethodBrand equity analyzer app allows the user to search the top ranking brand which are highly in the interest of the most people in Facebook ,because Facebook has the Top number of user according to a survey .User can find and compare the brands with other brands through this app. When User make a query API authentication request is sent to Facebook and fetch the data of that brand and start streaming live data and save in the cloud based online server . we fetch the likes , comments , hearts , dislikes and the shares on that Brand Social media page and then number of followers, through Artificial Intelligence AI we separate verified accounts form the followers and provides the user that how many well-known person and celebrities follow and love that brand. Then we use Artificial Intelligence neural network techniques and make a comparison between the brands .The final result /output show the equity of the brand which may be helpful for the User.
Figure: Development Flow Diagram
- Useful for entrepreneurs and business persons
- Will help the user who want to invest with less effort .
- Will create a new dimension in this field using Artificial Intelligence.
- Can search the Brand Equity through the brand name.
It is helpful for youth who find difficulty to make a decision for their work/business.
Technical Details of Final DeliverableWeb Scraping
- Data from sites and social media will be scraped using python language.
- Machine Learning algorithm will be used.
- SVM algorithm will be used to train the system.
- Trained system will remove the outliers and will do the classification of scraped data.
Android System
- Connect all the modules to the front end
- create an interface for naive users so that they can use the platform easily.
- Connect with Facebook for API authentication and fetching data from Facebook.
- Detail of selected brands can be seen by user such as market shares ratings of brands
Anyone can use this app free of cost,it can be beneficial for Investors
Final Deliverable of the Project Software SystemCore Industry ITOther Industries Education Core Technology Artificial Intelligence(AI)Other Technologies Big DataSustainable Development Goals Decent Work and Economic GrowthRequired Resources| Item Name | Type | No. of Units | Per Unit Cost (in Rs) | Total (in Rs) |
|---|---|---|---|---|
| Total in (Rs) | 54200 | |||
| mobile phone | Equipment | 1 | 20000 | 20000 |
| Facebook API premium | Equipment | 3 | 5900 | 17700 |
| Internet Device & Internet | Equipment | 5 | 1500 | 7500 |
| firebase flame plan | Miscellaneous | 3 | 3000 | 9000 |