Advertisement viewability A step towards computational advertisement

Project Title

Advertisement viewability A step towards computational advertisement

Project Area of Specialization Artificial IntelligenceProject Summary

Artificial Intelligence based advertisement system that detects the audience in the surrounding and classify it based on gender and age then if any gender and age group is in majority in the surrounding this system will display ads according to them and the loop goes on

Project Objectives

• To train the model such that it can predict the gender and age of audience in the surrounding
• Camera that can detect audience in the surrounding accurately
• An algorithm that uses the pre-trained models, take input from the live camera feed, and recommend ads to the audience based on number of specific gender and age group in the surrounding

Project Implementation Method

Firstly, tensor flow models are trained with thousands of images to detect the age and gender from the input feed. Secondly, these tensor flow trained models are used to predict the audience on the basis gender and age, then this data is fed into the recommender module which recommend the ads according to given audience. For the hardware point of view in case of standalone product, Raspberry pi is used to run the algorithm and camera module to detect the surroundings 

Benefits of the Project

This ends the traditional advertisement that is running on loop in the malls purely based on assumptions.

As this system is Artificial Intelligence based that changes ad with respect to audience in the surrounding, this will lead to more ads viewability meaning more chances of generating sales than previous method of advertisement.

Technical Details of Final Deliverable

A camera module that will detect the surrounding in the real time and will then send that input to the algorithm running on Raspberry pi that will classify the age and gender based on that, and this data then will feed into recommender module that will display most suitable ad based on that data on the attached screen

Final Deliverable of the Project HW/SW integrated systemCore Industry ITOther Industries Media Core Technology Artificial Intelligence(AI)Other TechnologiesSustainable Development Goals Industry, Innovation and Infrastructure, Responsible Consumption and Production, Partnerships to achieve the GoalRequired Resources

Item Name	Type	No. of Units	Per Unit Cost (in Rs)	Total (in Rs)
			Total in (Rs)	78000
microcontroller	Equipment	1	35000	35000
camera	Equipment	1	7000	7000
display	Equipment	1	10000	10000
coral accelerator	Equipment	1	16000	16000
SD card	Miscellaneous	1	2000	2000
Cables	Miscellaneous	2	2000	4000
Miscellaneous	Miscellaneous	1	4000	4000